The Power of Unique Brilliance: A Roadmap to Building Your Coaching or Consulting Business
Lisa Sears is a coach and consultant for Financial Advisors and Entrepreneurs
As a coach or consultant, you have the opportunity to turn your passion into a thriving business. But with so many possibilities, it’s easy to feel overwhelmed by all the choices—what should your business look like? What should you focus on? It’s in these moments that I’m reminded of what I’ve learned along the way: the key to a successful business is built on finding your Unique Brilliance.
For me, the work I do every day feels like a gift, and I want to help you experience that same joy and alignment in your own business. The most fulfilling coaching and consulting work comes when you’re in your flow—when you feel connected to what you do and the impact it creates. But to get there, it all starts with uncovering your Unique Brilliance.
What Is Unique Brilliance?
Unique Brilliance is your anchor. It’s what makes you feel energized, excited, and in the zone. It’s when you’re doing the work that truly lights you up—whether that’s coaching a one-on-one client, leading a small group, or teaching a program. When you’re in your flow, you naturally deliver value in ways that feel effortless to you but are deeply impactful for others.
To discover your Unique Brilliance, start by asking yourself some key questions:
What work excites me? Reflect on past engagements and moments when you felt truly in your element.
How do I help others naturally? Think about how you’ve supported others in the past—what felt right to you? What energized you?
What impact do I want to see? When you envision your work, how do you want to show up for others, and what transformation do you hope to create?
For me, finding my Unique Brilliance wasn’t just about identifying what I do best. It was about understanding where I’m most effective, where my energy flows most naturally, and how I can create lasting impact.
Once you discover your Unique Brilliance, it becomes your compass, guiding every decision you make for your business. It helps you choose the right clients, build authentic relationships, and design offerings that align with your strengths. It’s not just about being good at what you do—it’s about doing the work that brings you joy, and allows you to make the most meaningful impact.
The Business Essentials: The Foundation for Growth
Once you’ve identified your Unique Brilliance, the next step is building your business around it. This is where the business essentials come into play—things like structuring your offers, defining your ideal customer, setting your pricing, and putting the right systems in place. These aren’t just the technical “must-dos” of running a business; they’re the framework that allows you to align your work with your purpose and vision.
Here are a few essential pieces to focus on:
Defining Your Ideal Customer: Know who you want to serve, not just in terms of demographics, but in terms of values and needs. When you understand who your ideal customer is, you can create the right offers and messages to attract them.
Building Your Signature Program: This is your flagship offering that reflects your Unique Brilliance. It’s not just a product—it’s a reflection of your values, expertise, and vision. Your program should light you up, and in turn, it will excite the right clients.
Pricing with Confidence: Your pricing should reflect the value you bring while aligning with your Unique Brilliance. Don’t be afraid to charge what you’re worth—because when you’re in your flow, the transformation you create is priceless.
Effective Marketing and Communication: Once you know who your ideal client is, the next step is to communicate with them authentically. Share your story, your values, and how you can help them achieve their goals. The key is authenticity—when you show up as your true self, your ideal clients will resonate with your message.
Aligning Your Business with Your Purpose
I’m incredibly fortunate to do this work every day, and I want to help others experience the same joy. You don’t have to be in a rush to build a coaching or consulting business. When you lead with your Unique Brilliance and focus on the business essentials, the foundation for growth will be strong. It’s not just about “getting it done”; it’s about building something that feels good, authentic, and sustainable.
Remember, your Unique Brilliance is your touchpoint for everything—from deciding what work excites you to building the right offerings and engaging with your ideal clients. When you align your business with your strengths, you’ll find that growth becomes a natural byproduct.
So, take a deep breath. Reflect on your Unique Brilliance, and build your business from there. The world needs your brilliance, and I’m here to support you every step of the way.